We have received great feedback on the informative messages, but the frequency of these messages requires a balance. However, our team wants to make it very clear that if these patients found you through an appointment booking software, they are already receiving up to two emails a week promoting your biggest competitors down the street, because that’s who you’re bidding against.

Reaching out to your previous patients and consistently keeping your brand at the forefront of their minds is just as important as acquiring new patients. In fact, old patients are the most valuable to you because they cost nothing to acquire.